Always Coco Collection's Stand for Mental Health Awareness
Mental Health Awareness
A note from Coco...
In 2021 it seems like everything is adding to our anxiety and depression. Peer pressure, body image, and increased consumerism are all contributing to a greater likelihood of mental health concerns.
Even in the fashion world, it is all too easy to be sucked up into the latest trends, and trying to keep up with all the hottest styles and fashions. Let's be honest, "fashion" can be overwhelming, expensive, and exhausting. I fell for it myself – there was a time when I was no longer shopping with intention but instead buying because I felt pushed to stay trendy, or thought I needed the latest name brand to stay relevant.
As a brand in a time such as this, I want to use my platform, my tiny portion of the internet, to show people that fashion can be an open door. Fashion can be a safe place to share your story, your mental health struggles, your wounds and scars. Your clothing, jewelry, accessories can all be a jumping off place for so much more than just your outfit.
That's why each of our pieces contributes to mental health awareness and every design represents a story of change and growth. The pieces are meant to be worn in a variety of ways because at Always Coco we believe less is more. We want to be thoughtful about each piece we create. We want you to wear them as often as possible and we want them to make something larger than a fashion statement. We want them to help you make your own statement.
In honor of mental health awareness month we've launched our latest pieces and in the month of May will contribute 10% of our earnings to philanthropies bringing awareness to our mental health.